Privacy Policy
Last updated: 9 April 2026
This Privacy Policy explains how whitewaterrankings.com (“we”, “us”, “our”) collects, uses, stores, and shares personal data when you visit or interact with our website (the “Site”). We are committed to handling information fairly and transparently, in line with UK data protection law including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where applicable.
Who we are and how to contact us
We operate an editorial comparison website for adults aged 18 and over. We are not a gambling operator and do not run games of chance for stakes on this Site. For privacy-related questions, requests, or complaints, contact us at info@whitewaterrankings.com. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.
What data we may process
The data we process depends on how you use the Site. We may process technical and usage data automatically when you load pages, such as Internet Protocol (IP) address, browser type and version, device type, operating system, referring URL, pages viewed, approximate location derived from IP (typically at city or region level), timestamps, and diagnostic information related to performance or errors. If you email us, we process your email address, message content, and any attachments or metadata needed to respond. We do not require you to create an account to browse general Content. If we introduce optional features that collect additional categories of data, we will update this Policy and, where required, obtain consent.
Cookies and similar technologies
We use cookies and similar technologies (such as local storage) to operate the Site, remember essential preferences, and, where permitted, analyse traffic or campaign performance. Strictly necessary cookies may be required for security, load balancing, or to remember cookie choices. Analytics or marketing cookies, if used, will be deployed in accordance with applicable consent rules. You can control cookies through your browser settings and through our cookie banner where available. For more detail, see our Cookie Policy.
Purposes and legal bases
We process personal data for the following purposes: to provide and secure the Site; to understand how visitors use pages so we can improve layout, performance, and content; to remember preferences such as cookie consent or age-gating state where stored locally; to communicate with you if you contact us; to comply with legal obligations; to establish, exercise, or defend legal claims; and to detect, investigate, and prevent misuse, fraud, or security incidents. Depending on the activity, we rely on legitimate interests (such as operating a secure website and measuring audience engagement), contract (responding to your enquiries), consent (where required for non-essential cookies or marketing), or legal obligation.
Sharing and processors
We may share data with trusted service providers who host the Site, deliver content, provide analytics, or assist with security monitoring, strictly under written terms that require them to protect information and process it only on our instructions. Some providers may be located outside the UK; where we transfer personal data internationally, we implement appropriate safeguards such as standard contractual clauses or rely on adequacy decisions where applicable. When you follow outbound links to third-party operators, those organisations process your data under their own policies; we encourage you to read their privacy notices before signing up or depositing funds.
Affiliate and referral activity
If you click affiliate links, the destination site and affiliate networks may set cookies, read referrer information, and record transactions for attribution and reporting. We may receive aggregated or pseudonymous reports about clicks and conversions that do not directly identify you. Operators remain responsible for account data they collect when you register on their platforms.
Retention
We retain personal data only as long as necessary for the purposes described, including satisfying legal, accounting, or reporting requirements. Server logs and analytics may be retained for limited periods consistent with security and troubleshooting needs. Email correspondence may be kept for a reasonable period to manage ongoing discussions or disputes unless a longer retention is required by law.
Security
We implement appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission over the Internet is completely secure; we encourage you to use updated browsers, avoid sharing credentials, and exercise caution with phishing attempts impersonating legitimate brands.
Your rights
Under UK data protection law you may have the right to access your personal data, rectify inaccuracies, request erasure in certain circumstances, restrict processing, object to processing based on legitimate interests, and request data portability where processing is automated and based on consent or contract. You may withdraw consent where processing is consent-based, without affecting the lawfulness of processing before withdrawal. To exercise these rights, contact us using the email above. We may need to verify your identity before fulfilling certain requests. You may also lodge a complaint with the ICO.
Children
The Site is not directed at individuals under 18, and we do not knowingly collect personal data from children. If you believe we have received such information, please contact us so we can delete it promptly.
Changes to this Policy
We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. Material changes will be indicated by updating the “Last updated” date. We encourage you to review this page periodically.